Reflection was born not from a business plan, but from a quiet, relentless obsession in the heart of a 23-year-old in Rabat. In 2023, it existed only as a flicker of an idea—a dream that was constantly started, then stalled by the fear of failure and the echo of well-meaning advice that whispered, "It's easier to let go."

There were moments of profound struggle, internal battles fought in silence against doubt and uncertainty. But a decision was made: to do it anyway. To build not for the promise of success, but for the certainty of regret that would come from never trying at all.

This brand is the physical manifestation of that choice. It is a promise etched into every stitch and every design: "I will do it, or I will die trying."

Reflection is more than clothing. It is an identity. It is for those who see their own story, their struggles, and their unwavering hope reflected in what they wear. Each limited piece is a testament to the resilience required to begin again, and a tribute to the courage it takes to build something beautiful, piece by piece, against all odds.

This is our legacy. We are building it now.

Every Piece is a Reflection of You.